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App Store redesign for InShot

New app icons and App Store screenshots for InShot.

App & UIASOPersonal project
The InShot app icon in white over a close-up of a phone showing a portrait, in purple
Type
Personal project, not commissioned
My role
Concept, app icons and App Store screenshots
Formats
Two app icons (@1x, @2x, @3x) · Six iPhone screenshots
Typefaces
Poetsen and Oswald
Year
2023
Light mode · conversion icon
Dark mode · branding icon
01

The brief

Drive downloads and show InShot as a state-of-the-art video editor.

02

The icons

Away from the photo-editing look: a film strip on a timeline (conversion), and a V for victory, “getting in the shot” (branding).

03

The screenshots

A story, not a feature list. The first frame splits across two screens, and a blue light travels over the purple to join them up.

Six screens, one story

Creatives

Full size
“An all out video editor. Take your ideas to the next level…” beside a phone that carries on into the next screenshot
01 · An all out video editor
“…and unleash your creativity” under the editor showing a singer on stage
02 · …and unleash your creativity
“Start mixing with our transitions gallery” under the transitions panel over a basketball clip
03 · Start mixing
“Add some style with stickers and text” over a dancer with a fire sticker
04 · Add some style
“Bring your videos to life with amazing AI effects” over a portrait with a glitch effect
05 · Bring your videos to life
“Tell your story. Record and edit a voiceover” beside the editor’s audio timeline
06 · Tell your story