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TV overlays for ONCE Loterías

Lower thirds and framed overlays for Rasca Link, Rasca Cleopatra and the 11/11 draw.

Connected TVMotion
The ONCE logo over the fishmonger from the Rasca Cleopatra ad, in ONCE green
Client
ONCE Loterías
Agency
IPG Mediabrands · MBCS
My role
Layout and motion
Formats
Framed overlays · Lower thirds
Year
2022
01

The brief

Announce new ONCE games on TV without stopping the show.

02

The idea

Strips that build their message step by step, and framed overlays that pop up with their own little scene. The logo and “+18 · Juega responsablemente” stay in view.

Two more launches

Other campaigns

Hover to play · tap on a phone
Framed overlay · Rasca Cleopatra
Lower third · Rasca Link