← All work · Decathlon

One of Spain’s first dynamic TikTok ads

One TikTok template that swaps the product, sport and message for each audience.

SocialProgrammatic & DCOMotion
The Decathlon logo in white over the grid of TikTok versions, in Decathlon blue
Client
Decathlon
Agency
IPG Mediabrands · MBCS
My role
Master creative and template
Channels
TikTok · Programmatic
Year
2023
01

The brief

Sell the summer range on TikTok, product by product, with click & collect.

02

The idea

Sport footage, the product with its name, then the service cards. Frame, type and logo stay fixed, so every version is clearly Decathlon.

One template, many products

Every version

Hover to play · tap on a phone
All twelve versions
End card: “Clica y recoge”, with a hexagon badge
End card