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Programmatic campaigns for Decathlon

A new display theme every month, plus banners you can explore.

Programmatic & DCODisplayRich media
The Decathlon logo over two people snowshoeing in the mountains
Client
Decathlon
Agency
IPG Mediabrands · MBCS
My role
Design, rich media and adaptations
Formats
HTML5 and dynamic banners · Native · Skins · Stories
Year
2021 to 2023
Primavera · 300×600 · product carousel
Primavera · 970×250
Super Jueves · 300×250
Super Finde · 300×250
Inactive users · 300×250
01

The brief

Fresh display all year, for every media partner and audience.

02

The idea

One system (blue logo, cut-out product, yellow price tag, “Ver modelos”) dressed for each season: snowy forests, scribbles, contour lines.

One idea, every format

The adaptations

Live HTML5 and GIFs · press ↻ to replay
Skin · Sara Baceiredo limited edition (Wemass)
Segunda Vida · 300×600
Segunda Vida · 980×250
Frío · 300×600 · colour carousel
Frío · 160×600
Frío · 336×280
Frío · native (Taboola)
Frío · 728×90
En Forma · 980×250 with video (Vocento)
En Forma · native (Taboola)
Super Jueves · 300×600
Inactive users · 300×600
Super Finde · 640×360